Insta360 Celebrates Four Year Anniversary of ONE Series Cameras

Press Release from Insta360 with a video highlighting exciting footage from Insta360 ONE Series users around the world over the past four years.


4 Years of Insta360 One Series

Four years ago today, Insta360 launched the Insta360 ONE camera, a game-changing camera that put the power of 360-degree capture and reframing in anyone’s pocket. Since then, the camera company has continued to innovate with the release of three subsequent 360 action cameras — ONE X in 2018, and ONE R and ONE X2 in 2020.

Each of the cameras sport a sleek, pocketable design with two fisheye lenses for capturing in 360 degrees. But the somewhat paradoxical premise of the ONE Series is that 360 cameras don’t only have to be used for capturing 360-degree content. By capturing every aspect of a scene, a 360 camera gives users the freedom to mount the camera and forget about it. After the fact, they can find the best parts of the action and reframe it into a flat video for sharing on social media.

The Insta360 ONE Series pioneered third-person point of view capture, making it easier than ever to capture epic shots of yourself with the Invisible Selfie Stick. Falling in the blind spot between the camera’s two lenses, the Invisible Selfie Stick disappears automatically in the shot, enabling anyone to capture drone-like angles. The cameras also boast Insta360’s proprietary FlowState Stabilization, known for its gimbal-like smoothness and horizon leveling.

“We created the Insta360 ONE Series so people could capture their lives as they live it. Beyond simply capturing moments from your perspective, you can now put yourself in the center of your own story, without the help of a friend or cameraman,” said JK Liu, Founder of Insta360.

The Insta360 ONE Series has propelled Insta360 into becoming the global market leader for 360 cameras since 2019, according to research firm Greenlight Insights. Over the years, the cameras have also been honored with numerous CES Innovation Awards, iF Design Awards and Red Dot Design Awards. Insta360 ONE R was also featured on TIME’s Best Inventions of 2020 list for its innovative interchangeable lens design.

In recent years, Insta360 has also been dedicated to improving the user experience of their cameras and AI-powered software, including the Insta360 mobile app and Studio desktop software. Earlier this month, Insta360 released an extensive update to the app, introducing a brand new interface and improved exporting times. Through regular updates, Insta360 helps save users time, frees them to fully enjoy the moment and eases the editing process. Users can also browse the tutorials in the app or use ready-made editing templates to unlock new creative possibilities with their camera.

This month, Insta360 is also celebrating 1 million camera users across over 200 countries and territories, as well as over 1 million Instagram followers.

To celebrate these milestones, Insta360 released a video highlighting the exciting footage from Insta360 ONE Series users around the world over the past four years.

Last edited by Jason Cole; Aug 30, 2021 at 08:17 AM..
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