Shop our Airplanes Products Drone Products Sales

DJI Acquires Hasselblad Camera Company

It was reported last week that DJI acquired a majority stake in Swedish camera company Hasselblad. This is exciting news for drone enthusiasts...

Splash

DJI's Empire is Growing

It was reported last week that DJI acquired a majority stake in Swedish camera company Hasselblad. This is exciting news for drone enthusiasts. Hasselblad has a strong name and reputation in the photography industry, catering to the ultra high end market with quite frankly prohibitively expensive products.

DJI and Hasselblad started partnering in 2015 with DJI buying into a minority stake in the company. One of the first products to come out of that partnership was DJI's M600 heavy lifter bundled with Hasselblads A5D camera and the Ronin MX gimbal. Now that DJI has acquired a majority hold it will be interesting to see how they leverage the great name and technology to further improve DJI's already outstanding camera systems as they continue to lead the market. Source: Luminous Landscape.

Thread Tools
Old Jan 10, 2017, 10:14 AM
YarSmythe is offline
Find More Posts by YarSmythe
RC Enthusiast
YarSmythe's Avatar
I wonder if this deal is focused more on gaining access to Zeiss lenses rather than Hasselblad camera bodies. I've owned several Hasselblad bodies but my lenses are worth their weight in gold. Curious to see how this goes.
RCG Plus Member
Old Jan 10, 2017, 01:48 PM
JWDen is offline
Find More Posts by JWDen
Registered User
I have a long time friend that is a professional photographer and he uses Hasselblad almost exclusively. He does weddings, class pictures and high school sports photos. He has a lot of camera bodies and lenses.

I have used one of them and it was a great camera. I especially lake the large format. 2 1/4 I believe.
Old Jan 11, 2017, 07:13 AM
renatoa is online now
Find More Posts by renatoa
Registered User
Great news ?! ... rather sky is falling...
Old Jan 11, 2017, 01:58 PM
Matt Gunn is offline
Find More Posts by Matt Gunn
RCGroups Editor
Matt Gunn's Avatar
Quote:
Originally Posted by renatoa View Post
Great news ?! ... rather sky is falling...
Ok, I'll bite... how so?
Administrator
Old Jan 11, 2017, 02:36 PM
Stacky is offline
Find More Posts by Stacky
Pants first, then shoes
Quote:
Originally Posted by Matt Gunn View Post
Ok, I'll bite... how so?
Time will tell but as a Hasselblad user i will be wondering how the QC will be considering DJI has consistent issues with it and the level of support. DJI has a pretty poor reputation with respect to customer support. Will Hasselblad maintain their excellent customer service and reliability or will DJI end up having a degrading effect on that?
Last edited by Stacky; Jan 11, 2017 at 02:51 PM.
Old Jan 11, 2017, 03:31 PM
renatoa is online now
Find More Posts by renatoa
Registered User
So you aren't worried in whose hands go the values of this world ?
And how much would trust a Hassy copy now, if Made in...
Old Jan 11, 2017, 03:34 PM
Matt Gunn is offline
Find More Posts by Matt Gunn
RCGroups Editor
Matt Gunn's Avatar
Ive been flying DJI products with zero incidents since the AceOne helicopter controller in 2009. I've built a successful aerial business with their products. No, I'm not worried.

I hope that's ok with you; us having differing opinions on a subject.
Administrator
Old Jan 11, 2017, 06:43 PM
WitnessOnly is offline
Find More Posts by WitnessOnly
Cleared for take off...
WitnessOnly's Avatar
I've owned more Blads than DJI's, at this stage I'm this one for 6 months, could be an awesome combo, might also go 'blargh'...
Old Jan 16, 2017, 02:53 PM
evildean is offline
Find More Posts by evildean
Blowtorch and a pair of pliers
evildean's Avatar
Quote:
Originally Posted by Matt Gunn View Post
Ive been flying DJI products with zero incidents since the AceOne helicopter controller in 2009. I've built a successful aerial business with their products. No, I'm not worried.

I hope that's ok with you; us having differing opinions on a subject.

Curious about the "successful aerial business". What do you do? What service do you provide, and how much demand are you seeing? My problem is having at least five years of experience with quad-copters... The novelty wore off before big brother said it was ok to make any money! Who pays and what is the going rate? I really need some inspiration cause I feel like I missed something. A boat maybe?

I imagine DJI was paying another for the cameras they provided. Efficiency, cost, control! Acquisition eliminates the "middle man".

Dean


Thread Tools

Similar Threads
Category Thread Thread Starter Forum Replies Last Post
Discussion DJI acquires big stake in Hasselblad dll932 Life, The Universe, and Politics 2 Jan 06, 2017 03:08 PM
Alert UPair Company Acquired by Another Company {NEWS] Quadbuddy Multirotor Talk 1 May 23, 2016 10:25 PM
New Product 2.5mm RC Shutter for CANON/PENTAX/SAMSUNG/Hasselblad/CONTAX MelihK Aerial Photography 5 Apr 26, 2012 08:41 AM