R/C goes mainstream!

One of my favorite sports stars is Kevin Durant of the Oklahoma City Thunder. Class act and one deserving of the MVP last night. KD has been a longtime spokesman for Sprint, a company currently airing the most ridiculous, inane and unfunny spots for the "Framily" plan, a word which is equally ridiculous.

I like surrealism, but when a hamster with the voice of Andrew "Dice" Clay is portrayed as the head of a bizarre human family...no.

The one reasonably palatable spot involves KD and...R/C planes!

In a dream sequence, a giant Durant hands a ParkZone UMX P-40 Warhawk to a boy in a treehouse, a model which in the hands of the boy is actually a giant scale version.

So much for trying to explain this. Here's the ad:

KD is Asked to Join the Framily - Sprint TV Commercial Ft Kevin Durant, Judy Greer (0 min 31 sec)