|Nov 28, 2005, 10:48 AM|
AMA membership sweepstakes
So I got my renewal mailing and inside there's a sweepstakes for a 42% hangar 9 biplane and a JR radio and a DA 150.
cool, right? but, um.. wait a minit, how much does this cost, and will it *really* spur enough renewals (who wouldnt otherwise renew) to pay for itself?
if it costs ten thousand dollars (prizes + administration, probably a low number even if the prizes are donated or wholesale), it would take something like 2 thousand new memberships to pay for it. that's like 2 percent of total memberships, right?
seems like a feature we didn't ask for and won't get the benefit of.
|Nov 29, 2005, 12:37 AM|
Wilkes-Barre/Scranton, Pennsylvania, United States
Joined Nov 2000
I'm not a betting man but I would hazzard a guess that the entire package was donated at no cost other than shipping to the eventual winner.
Keep in mind it cost the companies nothing as well when you consider it can be written off as a cost of doing business. These companies give away a lot more than this during the course of a year
They do it for the publicity and the good will within the modeling community.
BTW the AMA can also write off the cost of administering the contest as well. It's a win/win for the AMA.
|Nov 29, 2005, 01:00 AM|
New Caney TX.
Joined Mar 2002
2000 members equate to about 1.3 percent of the adult membership.
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