You will like your Norvel. I haven't worried about the shipping lubricant. Do the head removel (Cox tools will work) and lubricate and turn over as indicated.
My starting routine is to prime 2-3 revolutions with my finger over the exhaust outlet. This seems to be just right. Attach glow ignitor (again, Cox) and flip manually. I use an old Astro Flite 1/2A starter on mine when necessary, but they do hand start OK. If using an electric starter, rotate engine off compression, engage cone to spinner and then hit the starter button.