This seems like a big crock of s**t, and it would be if it were just the plane. The specs however are claiming autonomous flight with automatic RTL. It kind-of implies that it lands as well, but it doesn't say so directly and I doubt it. So basically it looks like an Assassin with an APM-type autopilot included.
We're seeing it now, but it will grow immensely soon... UAV's being sold to certain markets and RC planes with auto pilots sold to hobbyist - virtually the same technology and gadgets but vastly different support services and guarantees. The later is why the huge price differences.