Originally Posted by LoneWolfRC
Brand loyalty is interesting. My brand loyalties are inspired by good products and good service at a good price and spare parts availability.
A business would be ill advised to depend on other types of customer loyalty to protect its intellectual property, and would be better served by lawyers, trademarks, patents, and copyrights.
I agree with you there, but I think the rules are a bit fuzzier over there and probably difficult to enforce from over here..