This is the new aerodynamic HD action cam from Polaroid;
With just a single-button recording feature, the Polaroid XS100 offers a choice of recording in 720p, 960p or 1080 HD video. A 170-degree wide-angle lens with a shockproof outer case and waterproof up to a depth of ten meters. Separate video recording is available in high and low-res for easy uploading and sharing. You can also capture still photo in 3, 5 and 16-megapixel.
Another wonderful feature of the camera is the built-in ‘Auto Rotation G-Sensor’, as stated that it is known to improve the camera capability to capture the best shot, no matter its position.
Professional 5MP sensor
3MP, 5MP and 16MP still images (time lapse, 5,10 30 60 seconds.)
HD video in 720p, 960p and 1080p video (1080p 30 frames per second 16:9)
Aerodynamic design, shock-proof exterior and distortion-free ultra wide lens
Adjustable frame rates like burst shooting mode, time lapse and fast and slow motion
Auto rotation G-Sensor
Waterproof for up to 10m and features professional low-light performance for shooting in all environments.
Dual file recording with every HD video, creating an additional smaller file for easier uploading and sharing to social media sites.
MicroSD card. (takes upto 32gig)
170 degree ultra wide field of view
1200Mah built in battery, 3 hours to charge from USB, recording time 2.5 hours.
weight is 136 grams, 108 x 42 x 42 mm
Priced at $200 (UK £130 estimated)
It might be a better option than a GoPro!