Thread: Discussion DeAgostini's Subscription Plan
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Old Sep 07, 2012, 07:35 AM
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DeAgostini's Subscription Plan

This could be interesting, in light of recent notes about the LHS, demise of small suppliers, and the predicted demise of the hobby itself:

DeAgostini/UK is a hobby outfit that sells fairly high-end static kits (at least, they ask high-end prices!), using a subscription service. You sign up, and pay about $10/week (at least, in the UK; postage extra to North America!), and they send a few bits and instructions every week for about 2 years. Allows you to rationalize the high cost by spreading it out over time, and should allow you plenty of time to finish the job without being overwhelmed by a huge box of parts and an instruction manual 1 inch thick.!

I blogged a little about it at:
http://matthewsmodelmarine.wordpress...n-of-the-seas/

Is it working?
Well, there's a lot of production effort that goes into their package (weekly "magazine", web site maintenence, customer fulfillment, etc), which suggests that they can afford the staff. And I know they have a professional marketing push behind their latest project (I was contacted...), and THAT ain't free... so it must be working for them.

Maybe some lessons to be learned here for our smaller suppliers?
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