I happily bought the HK Swift, which I consider good value considering the crash kit it comes with. But this, I must say, is a step too much in terms of blatant theft.
Moreover, it's not even good value. The electronics have to up upgraded anyway, maybe except for the ESC which looks to be sufficiently over dimensioned. So all in all, I'd buy the guts from HK and get a MPX Merlin kit for €55, which comes bundled with good conscious for paying for the development cost.