It looks a lot like the Heli-Max Rotofly EX, but judging by the size of the box, it's a mini-me version of it in coaxial form.

The compartmentalized box could also double as a storage box or carrying case. Everything fits nicely in there, from the LiPo to the radio.

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The two brushed motor comes pre-installed with heatsinks. The pushrods come pre-trimmed as well, though you may need to adjust them later depending on your flight experience.

The tail is non-functional, but it looks cool, and in the world of coaxials there's nothing wrong with aesthetics.